10 Cold Email Templates to Generate More Leads

Cold email is a powerful sales strategy. It works by sending an email to the prospect and encouraging them to speak with a salesperson over the phone, where they can then sell their product/service. The average office worker receives more than 120 emails per day, and 59 percent of email recipients say they receive irrelevant sales emails.

Let’s Start!

1. Ask a relevant question

A B2B cold email with a question must be specific and relevant to your lead.

Hello [First Name],

Do you want to see how you can immediately [benefit from your product]?

I know you’re busy working on [the result that your product/service contributes to], so I’ll keep this brief.

I’m the lead [role at your company], and I have a few ideas to help you get some quick wins with [area your lead is working on]. They are as follows:

• [Tip 1]
• [Tip 2]

You may not have the time to do this, in which case [your company] can assist. Would you like a quick 15-minute session with me next week to go over the tips and discuss this further?

Regards,
[Your Name]

2. Get down to the benefits

Avoid small talk.

Hello [First Name],

I’m [First Name], and I’m a co-founder of a startup company. I recently attended a seminar where you discussed time-saving software. Would you please test our new software? After adding it to their tech stacks, our clients save about 10 hours per week.

Please let me know if we can arrange a quick 10-minute call to discuss it further.

Regards,
[Your Name]

3. Cold email template B2B: Ask for an introduction

Contact the appropriate/concerned person or department.

Hello [First Name],

My name is [First Name], and I work for a company. I wanted to contact the person you wanted to connect with from the person’s business. I know you’re familiar with their company, and I’m grateful you can assist me with a request. Would you mind introducing me to them to discuss how our software can specifically help their business?

I appreciate your assistance.

Regards,
[Your Name]

4. Use a little useful flattery

A genuine compliment on something your lead created can be beneficial.

Hello [First Name],

I came across your content on [platform]. I liked it so much that I showed it to my [team, boss, or friend].

You guys are doing fantastic work. I like how you [specific compliment on something published or done by lead or lead’s company]. And, because I know you’re busy, I’ll keep this brief:

We’ve spent over 2 hours developing a customized demo for [company] on how to [achieve result]. I’d appreciate it if you could take a look and let us know if you find it useful in any way.

Best wishes,
[Your Name]

5. Visitors to your website should be targeted

Everyone is eager to discuss their website traffic and how to increase it. Website visitor identification technology is a powerful tool in your marketing and sales arsenal, and it’s also a good way to use it in email.

Hello [First Name],

You recently went to [your website] and [completed this action].

I can recommend the following additional resources if you’re interested in [content topic/product page visited]:

• [supplementary resource 1]
• [supplementary resource 2]

Our company also provides [product/service] that can assist you in [achieving this specific result].

Please let us know if you are available for a free consultation or demo any day next week.

Thanks
[Your Name]

6. Use some testimonials

Mentioning customer testimonials to your leads is always reassuring.

Hello [First Name],

My name is [First Name] from [company]. If you are like most [lead roles], you know how difficult to grapple with [pain points your company solves]. 

Get rid of the stress with our [product or service you offer]. 

Here is what our clients say about us: 

[customer testimonial]

Do you want to experience the same benefit for your business? Click here to book a demo or schedule a meeting.

Good Day,
[Your Name]

7. B2B cold email template: Demonstrate concern

It’s a good idea to help your leads with their problems.

Hello [First Name],

My name is [First Name] from the company, and we can assist you with any bottlenecks or issues you may be experiencing as a result of Google’s latest algorithm updates. Working around these issues can be time-consuming, so we’ve devised a method that allows you to solve your problems without spending much money.

If you have 15-20 minutes to spare, we will gladly resolve your issue, preferably next week. Please contact us as soon as possible.

Best Regards,
[Your Name]

8. In response to a kind gesture

Who doesn’t appreciate a kind gesture?

Hello [First Name],

Greetings, my name is [First Name] from the company.

I enjoyed and found your post on our site useful. It provided me with some useful suggestions for our company. Let me repay the favor by providing you with something useful for your business as well.

Check out this article by clicking here.

I hope you find it useful as well.

Regards,
[Your Name]

9. Inquire if they are still interested

They enjoy being reassured or given importance in human psychology.

Hello [First Name],

I hope everything is going well with you. I’m writing to inquire about the status of your campaign, name of the campaign. We were on the verge of forming a potential partnership a few months ago but were unable to do so. We would love to work with you again and assist you with your department campaigns.

If you have time this week to reconnect with us, please do so.

Regards,
[Your Name]

10. Mention some recent event/news

This tactic works very well in attention-grabbing. 

Hello [First Name],

Just saw the news about the {event} you hosted. 

When events like that take place in the industry, [value prop] becomes a concern or priority. I thought of asking you if you might be interested to know how we assisted [Name] in their own sponsored event. If you want to know more, feel free to give me a quick phone call. 

Looking forward to hearing from you.
[Your Name]

CONCLUSION

Finally, while these templates are useful, you must be able to adapt to the situation of Canary Mail based on factors such as;

• 82 percent of experts send subject lines of 60 characters or less, which results in higher conversion rates.
• Also, make certain that you and your marketing team are targeting the correct individual.
• Always proofread your emails using Grammarly and other spell-checking apps.
• Remember that short paragraphs and sentences are more effective.

Read this interesting article about How to create email templates in Canary Mail to find out more:

How to Create Email Templates in Canary Mail