Many brands use AI email marketing platforms to fine-tune their email marketing strategies, resulting in higher revenues and lower costs.
Phoebe Brown | Mar 4, 2023 | 5 mins read
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In recent years, artificial intelligence (AI) has improved in accuracy, and the marketing industry has embraced it wholeheartedly. This is especially true for email, where nearly every tool and platform includes some form of AI email marketing software.
Many brands use AI email marketing platforms to fine-tune their email marketing strategies, resulting in higher revenues and lower costs. Using AI to optimize your sending frequency, for example, will help you generate a higher ROI. Furthermore, with more successful email campaigns, you will need to spend less money on other types of advertising.
AI in email is a way to create better content for the subscribers of a business inbox. AI technology allows programs to analyze hundreds or thousands of inboxes, so that you can customize and personalize the content you create. With advanced and innovative AI technology, businesses will be able to get valuable insights about their customers that no human analyst could ever do.
AI assists email teams in determining what type of email to send, to whom, when, and how frequently. Furthermore, it assists email marketers in streamlining their processes and analyzing large amounts of data in real time.
Canary Mail is jam-packed with cutting-edge features that will completely transform your email workflow experience, with new users calling it “life-changing.” If you’re still unsure about how an app can improve and organize your emails, look no further! We’re here to show you some of the best email AI tools that can help YOU optimize your email workflow. So, without further ado, let’s get started.
Omnisend is a simple platform for eCommerce email marketing, SMS, and automation. With integrated email and SMS campaigns, you can reach out to your customers no matter where they are. Omnisend integrates with hundreds of eCommerce tools and is easy to add to your store.
Omnisend’s template library makes it simple to create professional, eye-catching emails without coding. You can easily customize the emails to match your brand, including adding products and dynamic discount codes. It’s simple to adjust and visualize the sequencing, or even create one from scratch, with drag-and-drop workflow editing. Personalize your messages and increase conversions by using complete contact data. Contacts can be segmented in a variety of ways, including customer lifecycle stages, shopping and on-site behavior, and message engagement.
Zeta Email (formerly Boomtrain) is an AI-powered automated tool that generates personalized emails that boost click rates, sales, conversion rates, and user engagement. This marketing tool will analyze user behavior across multiple platforms to provide a complete picture of each subscriber and then use that data to increase subscriber engagement.
Drift Email (formerly Siftrock) is a clever AI marketing tool that will literally sift through your subscribers’ email responses and take action on them. For example, if a customer inquiries about a product or service, the email will be routed to the appropriate company representative. This useful AI tool will free up resources by managing every response received via your email marketing campaign.
Seventh Sense markets itself as AI software that maximizes the performance and engagement of your existing email marketing programme. It is an email delivery optimization system tailored to HubSpot and Marketo.
You will see more engagement and better results with your email marketing if you use Seventh Sense’s artificial intelligence to optimize and personalize email delivery times for everyone in your database. Send-time optimization, email throttling, increased deliverability, and email frequency optimization are among the features that enable knowledge transfer between your sales and marketing teams and increased conversions.
Phrasee is a powerful AI platform that can assist businesses in optimizing their email, push, web, SMS, and social channels. It is ideal for email marketing because it allows you to optimize content for email subject lines, in-body copy, and calls-to-action.
Phrasee analyzes your past messaging and brand guidelines using natural language generation (NLG) to get a sense of your style and tone. This enables their AI to generate brand-compliant marketing messages that sound like they were written by your copywriting team. Phrasee then generates natural-sounding, scandal-proof language in real-time with the click of a button.
Furthermore, Phrasee employs dynamic optimization to assist brands in responding to customers more quickly and personally by automatically optimizing content to ensure that the best-performing messages reach the broadest possible audience.
Mailmodo centralizes all of your email marketing. You can even add forms and widgets to emails without knowing how to code. They market themselves as a single platform for creating, sending, and automating.
Mailmodo creates interactive AMP email experiences. Unlike traditional HTML emails, users can take action directly from their inboxes. Allowing users to take action within the email allows them to convert from the email itself.
Personalize your email sequences by leveraging user data and actions, such as adding custom fields in email campaigns, conditional logic in email, advanced segmentation, and dynamic email content with updatable templates.
LeadGnome bills itself as a solution for B2B reply email mining. It can help you eliminate bad contacts, find titles, direct dials, mobile phones, and other information about your leads and customers, and keep your database up to date. LeadGnome also assists you in identifying decision makers, influencers, and the best people to connect with for a potential sale.
Furthermore, LeadGnome not only extracts all sales intelligence from auto-responses and human responses, but it also automatically organizes any auto-responses into folders. LeadGnome cleans up your inbox so you can focus on important emails from real people.
ActiveCampaign offers email marketing, marketing automation, and CRM tools to help businesses create exceptional customer experiences. Each stage of the customer journey is supported by tools on their platform. These include core email marketing functionality and email segmentation at the Reach stage, marketing automation and dynamic content while Nurturing, CRM and sales automation and pipeline automation when Converting, and split testing, predictive sending, and predictive content when pushing for Growth.
ActiveCampaign comes with a plethora of automation tools to make your life easier. Segmentation, for example, allows you to send exactly what your contacts want to see. When you automate your segments, you can deliver personalized follow-ups with dynamic email content, A/B test flows, and improve the effectiveness of your drip campaigns.
When you incorporate one or more of these AI tools into your digital marketing campaign, the results will undoubtedly astound you. Customer data research tasks that used to take hours (or weeks) of your valuable time and resources can now be completed in minutes by Artificial Intelligence.
With this new-found freedom, you can create stunning, high-quality, and highly personalized email marketing campaigns with incredible precision.
Contact Canary Mail to learn more about this advanced email tool.
As a British writer and productivity coach, I’m passionate about unraveling the intricacies of email, SaaS, and artificial intelligence. With a knack for making the complex simple, my work empowers individuals and teams to harness these tools for maximum impact.
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