Top 9 AI tools for content generation and strategy. Leverage machine learning and NLP to provide a competitive edge in content.
Phoebe Brown | Mar 2, 2023 | 5 mins read
Table of Contents
Many of us aren’t particularly skilled at ai content generation or strategy.
Don’t be concerned. That is not meant as an insult. We’re only human after all. And content marketing is an art as well as a science. Humans are extremely talented in the arts. But what about the science of content marketing? Human marketers frequently rely on intuition to decide what to publish next. Even when we are strategic, we devote a significant amount of time to keyword research, topic selection, and performance tracking. As it turns out, AI in content marketing can provide you with a significant competitive advantage in terms of content science.
The use of artificial intelligence technologies to develop and implement content strategies is referred to as AI-powered content creation and strategy. Machine learning, natural language processing, and other algorithms are used in these technologies to analyze data, understand user behavior, and create content that is tailored to the audience’s needs and interests.
Yes, Google can detect AI-generated content, though identifying it definitively can be difficult. Google’s algorithms are designed to detect low-quality content and content that violates its quality guidelines, and AI-generated content that is poorly written, lacks coherence, or contains grammatical errors may be flagged as such.
Some AI-generated content, on the other hand, can be difficult to distinguish from human-generated content, especially if the AI is well-designed and employs natural language processing and machine learning algorithms to produce high-quality content that is grammatically correct, coherent, and engaging.
So, which AI tools should you use to create content and develop a more intelligent content strategy? Let’s find out.
Canary Mail is an excellent email client that is designed to keep you organized and secure. The app’s goal is to relieve the user of the burden of email management by providing a way to compose polished and professional emails that mimic the user’s writing style. The one-click unsubscribe feature in Canary Mail allows users to easily opt out of receiving spam emails and newsletters. Furthermore, its bulk cleaner efficiently deletes unwanted emails, reducing inbox clutter.
HubSpot’s Content Strategy tool employs machine learning to assist marketers in discovering high-performing content ideas and validating those ideas in the most efficient manner possible.
Based on competition and relevance, the tool recommends which topic clusters to pursue. It also automatically conducts competitive research on those topics to ensure they are worthwhile.
As a result, machine-assisted content strategy eliminates much of the guesswork and elbow grease involved in developing successful content marketing campaigns.
Conquered employs artificial intelligence and machine learning to show marketers which topics generate the most engagement and what to write about next.
As a result, an AI-powered Content Strategy Platform automates content audits, topic research, the creation of data-driven content briefs, content promotion, and content marketing performance tracking. Overall, it’s just a more intelligent approach to content creation and strategy.
BrightEdge is a global leader in SEO and content performance marketing, offering a single integrated solution that combines search intent discovery, optimized content creation, and performance measurement.
The solution employs artificial intelligence and machine learning to determine what people are looking for, align your content creation around those terms, and develop a content strategy to increase traffic and consumer interest.
Lack of new ideas can be a major time waster when developing content marketing strategies, as anyone who has hit a creative wall can attest. Crayon employs artificial intelligence and machine learning to provide competitive intelligence on what your competitors are doing online.
You’ll be able to see how a company’s main pages change over time, which reveals information about their content marketing strategy, targeting, and messaging.
This type of information can be a goldmine of content marketing ideas. Simply use Crayon to search for your top competitors or brands you admire, and prepare for a flood of ideas.
MarketMuse assists you in developing content marketing strategies by utilizing artificial intelligence and machine learning. The tool will show you exactly which keywords you need to target in order to compete in specific topic categories. It will also highlight topics that you may need to target if you want to own specific topics.
The end result? AI-powered SEO recommendations and insights that can help guide your entire content creation team and process.
Grammarly is an AI writer for real-time proofreading and editing. It detects grammar, lexis, structure, and punctuation errors in writing.
Using sophisticated AI, Synthesia creates lifelike digital avatars that read any script you give them, making creating professional looking videos a breeze, no matter what your budget.
If you work with audio or video content, you need to check out Descript. Descript’s AI makes it easy for anyone, even those without a production background, to edit audio and video as easily as you’d edit a text document.
If you are looking for a tool for market research, Sparktoro and BuzzSumo might suffice. However, if your goal is to polish your content, think Word Tune and Grammarly. Well, this is because these tools are versatile in their use cases.
Using Canary Mail alone, you can,
Finally, AI-powered content creation and strategy has the potential to transform how businesses approach content marketing. Businesses can create and distribute highly personalized, engaging content that resonates with their target audience by leveraging artificial intelligence technologies.
However, it is critical to remember that artificial intelligence should not be viewed as a replacement for human creativity and expertise. While artificial intelligence can help with content creation and strategy, it is ultimately up to human writers, marketers, and strategists to ensure that the content is high-quality, informative, and meets the needs of the target audience.
As a British writer and productivity coach, I’m passionate about unraveling the intricacies of email, SaaS, and artificial intelligence. With a knack for making the complex simple, my work empowers individuals and teams to harness these tools for maximum impact.
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