12 Constant Contact Alternatives

Constant Contact is a renowned email marketing service cherished by small businesses for its simplicity. However, its pricing, especially when your subscriber count rises, can be a deterrent. If you’re seeking more cost-effective alternatives, this article is for you.

Constant Contact: A Brief Overview

Constant Contact has been a staple in the email marketing world, especially for small businesses. Over the years, they have expanded their offerings to include a range of digital marketing tools, from SMS to social media. Their recent emphasis on AI integration showcases their commitment to providing advanced tools that cater to the evolving needs of businesses.

However, as with any tool, it’s essential to assess whether it’s the right fit for your business. This brings us to the main topic of our article: alternatives to Constant Contact.

12 Constant Contact Alternatives:

1. Brevo:
   • Overview: Brevo is an emerging email marketing platform that emphasizes automation and AI-driven features.
   • Strengths: Offers unlimited contacts, advanced automation, and an AI subject line generator that helps improve open rates. It’s designed for businesses of all sizes.
   • Limitations: Being relatively new, it might not have the extensive integration ecosystem that some established platforms offer.
   • Price: Ranges from $25 to $269 per month.
2. ActiveCampaign:
   • Overview: A robust platform known for its advanced email marketing automation capabilities.
   • Strengths: Offers granular-level segmentation, multi-channel messaging, and a CRM system integrated into the platform.
   • Limitations: Doesn’t offer a free version, which might be a deterrent for small businesses or startups.
   • Price: Ranges from $99 to $486 per month.
3. Omnisend:
   • Overview: Omnisend is a top-tier email marketing platform, specifically optimized for ecommerce businesses.
   • Strengths: Known for its robust automation capabilities, Omnisend excels in personalized marketing, offering advanced segmentation, SMS integration, and user-friendly workflows.
   • Limitations: While highly effective for ecommerce, it may not cater to all needs of non-retail sectors.
   • Price: Offers a free plan; paid plans start from $16 per month.
4. HubSpot:
   • Overview: More than just an email marketing tool, HubSpot offers a comprehensive suite of marketing, sales, and service software.
   • Strengths: Features customizable autoresponders, a built-in CRM, and extensive analytics tools. It’s also known for its educational resources.
   • Limitations: The pricing can be steep, especially for larger contact lists.
   • Price: Starting at $240, with more advanced plans going up to $3,992 per month.
5. GetResponse:
   • Overview: A versatile email marketing platform with added features like webinars and conversion funnels.
   • Strengths: Offers ecommerce integrations, making it suitable for online stores. Its automation builder is also quite intuitive.
   • Limitations: The design interface might feel a bit dated compared to newer platforms.
   • Price: Ranges from $54 to $299 per month.
6. MailerLite:
   • Overview: A user-friendly platform ideal for those new to email marketing.
   • Strengths: Offers 24/7 support, real-time campaign reports, and a drag-and-drop editor.
   • Limitations: The free plan has limitations, and some advanced features are locked behind higher-tier plans.
   • Price: Ranges from $32 to $1,155 per month.
7. ConvertKit:
   • Overview: Designed specifically for content creators, bloggers, and influencers.
   • Strengths: Offers multiple forms for opt-in incentives, visual automation builder, and a focus on simplicity.
   • Limitations: More expensive compared to some other platforms, especially for larger lists.
   • Price: Ranges from $79 to $1,879 per month.
8. Moosend:
   • Overview: An intuitive email marketing platform with a focus on automation.
   • Strengths: Features include landing page creation, email credits purchase option, and advanced segmentation.
   • Limitations: Doesn’t offer a free plan.
   • Price: Ranges from $48 to $1,808 per month.
9. Mailchimp:
   • Overview: One of the most popular email marketing platforms, known for its user-friendly interface.
   • Strengths: Offers an all-in-one marketing platform, A/B testing options, and a range of integrations.
   • Limitations: Charges transaction fees on its ecommerce features.
   • Price: Ranges from $69 to $350 per month.
10. EmailOctopus:
    • Overview: A platform that integrates with Amazon SES to offer affordable email marketing.
    • Strengths: GDPR compliance, simple interface, and cost-effective for large lists.
    • Limitations: Offers basic features and relies on Amazon SES for sending emails.
    • Price: Ranges from $24 to $130 per month.
11. Campaign Monitor:
    • Overview: A design-focused email marketing platform suitable for businesses that prioritize branding.
    • Strengths: Offers simple automation even on its basic plan and 24/7 live customer support.
    • Limitations: Not the cheapest option, especially when considering advanced features.
    • Price: Ranges from $49 to $299 per month.
12. Messente:
    • Overview: A versatile platform for SMS and Viber messaging, Messente excels in global reach and detailed analytics, ideal for businesses prioritizing direct customer engagement.
    • Strengths: Offers seamless integration, real-time analytics for effective campaign management, and supports a wide range of use cases from marketing to notifications.
    • Limitations: More suitable for businesses looking beyond email marketing, focusing on direct mobile messaging strategies.
    • Price: Utilizes a pay-as-you-go model, with competitive pricing based on messaging volume and destination, catering to global business needs.

Table of Alternatives:

Service	Pros	Cons	Price Range
Brevo	Unlimited contacts, Advanced automation, AI subject line generator	–	$25 – $269
ActiveCampaign	Advanced automation, Granular-level segmentation	No free version	$99 – $486
HubSpot	Comprehensive growth platform, Customizable autoresponders	Higher pricing for larger lists	$240 – $3,992
GetResponse	Webinars, Conversion funnel builder, Ecommerce integrations	–	$54 – $299
MailerLite	24/7 support, Real-time campaign reports	Limited free plan	$32 – $1,155
ConvertKit	Designed for content creators, Multiple forms for opt-in incentives	More expensive	$79 – $1,879
Moosend	Landing page creation, Email credits purchase option	No free plan	$48 – $1,808
Mailchimp	All-in-one marketing platform, A/B testing options	Charges transaction fees	$69 – $350
EmailOctopus	Integrates with Amazon SES, GDPR compliance	Basic features	$24 – $130
Campaign Monitor	Simple automation on basic plan, 24/7 live customer support	Not the cheapest	$49 – $299
Omnisend	Robust automation, personalized marketing, advanced segmentation, SMS integration	–	$16
Messente	Global SMS & Viber messaging, pay-as-you-go, detailed analytics	Less focus on traditional email marketing	€0.01/message

Why Consider Alternatives?

While Constant Contact offers a comprehensive suite of tools, it might not be the perfect fit for every business. Here are some reasons why businesses consider alternatives:

• Cost: As your subscriber list grows, the costs can add up.
• Features: Some businesses might need advanced features not offered by Constant Contact.
• Integration: Depending on your tech stack, you might need a platform that integrates better with your existing tools.

FAQs: